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Basecamp Updates Design


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37signals has updated the homepage design of Basecamp recently. I’m not totally sure if they’re doing some A/B or MultiVariate testing on the effectiveness of their homepage’s design (for sales/signups). The new site is lighter, with less of a focus on the actual design of Basecamp (the look of the software), and more focus on the problems that the software solves.

Personally I liked both the old AND the new designs, but hopefully it will have a positive impact on how quickly and effective 37Signals can communicate that their software solves a lot of their visitors’ problems.

Take a look…

Basecamp Design

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About the author, Zach

Zach Katkin, the owner of a number of small businesses, has used many of the small business tools and tips featured on this site in order to help his company. Zach - who general doesn't like speaking about himself in 3rd person - wants to help you - that's right now I'm talking to you - make your small business the best it can be using the Interweb.

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